
Have you ever stood in the skincare aisle, looking at a wall of products, and felt completely overwhelmed?
Me too. And here's the thing that nobody tells you:
your skin is not asking for any of that. I see it all the time in my work. A client comes to me, and they're using eight products. And when I ask why, they say "I don't know, I just felt like I needed them all."
And honestly? I get it. I've been there too. It's easy to feel like if you're not doing all the steps, you're not doing enough.
But here's what I want you to remember: marketing tells you what to buy. Your skin tells you what it needs. Those are not the same thing.
Let's look at how marketing talks to us.
"Do you have dull s...


